Watercolor prints bring the softness and spontaneity of painting into your activewear. Artistic, romantic, and beautifully imperfect.
History of Watercolor Prints
Watercolor as an art medium dates back to ancient Egypt and China. In fashion, watercolor-effect prints became popular in the 2010s as digital printing technology advanced enough to capture the subtle gradients and bleeds of actual watercolor painting. The result is activewear that looks like wearable art.
Watercolor Print Personality Profile
Watercolor print wearers are: artistic, sensitive, romantic, and creative. They see the world through an artist's eye. If watercolor prints speak to you, you're someone who finds beauty in imperfection and values creativity above all.
Types of Watercolor Prints
- Floral watercolor: Soft, painterly flowers with blurred edges. Romantic and feminine.
- Abstract watercolor: Free-form color washes and bleeds. Artistic and expressive.
- Landscape watercolor: Painterly landscapes and nature scenes. Dreamy and evocative.
Styling Ideas
Watercolor prints have a soft, painterly quality. Pair with a solid sports bra in the print's dominant hue. Keep accessories minimal — the print is the art. White or nude sneakers complement the softness of watercolor prints beautifully.